The National Novel of Brands: The New French Imaginary
Category : Humanities and social science Raphaël LLorca 21 photographs Size : 24 x 32 cm/ Paper Cover 384 pages Editions de l'Aube ISBN : 9782815954921 / 24,90 € Release date : Sep 15, 23 Rights availableWho tells the story of France? According to the French, no one does anymore. Politicians are criticized for their inability to articulate a coherent narrative about what drives the nation: its ideals, values, divisions, and more. This failure has paved the way for new storytellers: commercial brands. The narratives they craft subtly influence how we collectively perceive France and the French.
